Noé Misael Villatoro owns and manages Finca La Esperanza, a 1.7-hectare farm in the La Libertad subregion of Huehuetenango. In the several years Villatoro has owned the farm, it has primarily been used to grow coffee with care and concern for the coffee plants and the environment. They work to produce coffee alongside the native fruit trees and forest in the region. Coffees at Finca La Esperanza are typically washed-processed. Cherries are harvested ripe, floated, depulped, fermented, and dried on concrete patios. Villatoro hopes that improved land classification will allow coffee to be grown according to its varieties, improving
quality as much as possible. They hope to expand the farm in the future in order to produce more coffee.